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International Journal of Beauty Science and Technology

Volume 2, No. 2, 2018, pp 7-12
http://dx.doi.org/10.21742/ijbst.2018.2.2.02

Abstract



A Study on the Platform for Activation of Medical Tourism in Korea



    Gwijeong Park1, Kihan Chung2
    1Ph. D., Dept. of Business Administration, Gyeongsang National University 501 Jinju-daero, Jinju, Gyeongsangnam-do, 52828, South Korea
    2Professor, Dept. of Business Administration, Gyeongsang National Univ., 501 Jinju-daero, Jinju, Gyeongsangnam-do, 52828, South Korea
    15590812@hanmail.net, 2khchung@gnu.ac.kr

    Abstract

    The higher the income levels in the world, the higher the preference for high quality medical services. As the income level increases, the medical tourism market is expanding as interest in medical care and beauty increases. In addition, medical tourism has become a high value-added industry due to its high percentage of stay and stay costs. In the domestic medical tourism market, the annual growth rate of medical tourists is more than 20% annually. However, unstructured services and infrastructure are causing many problems.
    In this study, we analyze overseas cases to build a medical tourism cloud platform suitable for medical situation by utilizing Korea's excellent ICT environment and suggest priority tasks for constructing a medical tourism platform.


 

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